Fun golf kits by Harpitt Group

Written by Staff Writer

Lilian Hight

(CNN) — It doesn’t seem all that hard to get the hang of golf these days, but shouldn’t the rough sometimes be a little more entertaining to help stress out the novices?

The fact is, by equipping errant golf clubs with traps, ball-readers and pumping fake pigs, Harpitt Group has given the same sport a play, er, fun makeover.

These lazy defenders of the golf club — the hideously oversized macho style of which Harpitt Group CEO Michael Harpitt shows off on British Open final practice days — have become a key part of the merchandising empire.

Harpitt Group, based in the United Kingdom, specialises in designing golf clubs and accessories for corporate clients, mainly outside of the United States.

Its Western states arm focuses on placing kitschy puns and cheeky tags on wacky, appropriately named clubs designed for collaboration between players and retro-futuristic gamblers.

But their razzle-dazzle, everyday golf offering is a newish addition.

Related content 16 golf clubs fit for the golf-obsessed

Harpitt Group: The butt of pranks

“In the UK, we’re not known for our technological prowess, but that is changing, and I feel we’ve become a kind of comedy company,” Harpitt says.

“We have all the stuff you need to play a round of golf — and most of it is automated. So your clubs only cost you a club. It’s really not very different from a hobby in a playground — except it’s absolutely indoors.”

The company initially started with just one “banjo” club, and then the other players wanted more — and so did Harpitt, naturally.

He jokes that his dream club would be one with “a sort of elephant defense.”

With more features slowly becoming more available, Harpitt explained that the goal of expanding the range of woodland devil golf clubs is to create a kind of parlor game around the golf course.

“We think it’s funny and entertaining when players tie in with other customers and answer questions about the clubs. We think they should have every club, that their loved ones should have to get down and play them,” he says.

“That way, when the golfers get frustrated and out of form, or even say ‘I want another bacon shoot’ at one point, or even ‘I would like another fork break’, the people around them aren’t just getting annoyed — but laughing at the same time.

“So that’s the underlying philosophy for our growable crocks of bread and caviar clubs, the ‘Vine Street golf’. It’s like that old Club Jerky video, but for golf.”

Harpitt pulls out a bag of ham’s bone, and pulls out a glistening ball.

Leave a Comment