Hate a Christmas countdown? Well, you’re not alone.
Chanel apologized on Tuesday after a $1,000 countdown was circulated on social media, which appeared to be mocking the Christian tradition of Advent.
In a statement, Chanel said the group “very much apologizes for the distress caused.”
The Paris-based fashion house said: “It was not our intention to offend anyone. To us, Chanel is about inner strength and energy, an eternal mission to be unforgettable and the way it is. We were deeply shocked to see this misleading calendar and want to assure everyone that we do not practice or approve of the kind of nonsense that was evident in this project. We quickly eliminated the factor of time and removed the photos from Instagram and other channels immediately.”
The calendar counted down the days until Christmas with the hashtag “I.T.” but was scrubbed from Instagram Tuesday morning and replaced with a more generic hashtag.
After a barrage of backlash on social media, Chanel apologized, as did the calendar’s producer, La Vie.
“To be clear, we are also sincerely sorry. The intention was not to disrespect in any way, or demean or mock, anything religious or otherwise,” La Vie wrote on Instagram. “We have never meant to offend anyone, especially because we love Christmas. This ill-advised project was a fiasco.”
Chanel and La Vie have not yet responded to Fox News.
The calendar featured photos of models in intricate Christmas outfits, including a snowman-shaped leather dress and dresses covered in beaded decorations.
The calendar’s creators’ next project: a $90 calendar that provides a “different symbol of the fashion icon.”